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Introducing ChatGPT in Azure OpenAI Service Preview

Microsoft is excited to announce the availability of ChatGPT in preview within Azure OpenAI Service. This marks an important milestone as over 1,000 customers can now leverage advanced AI models like Dall-E 2, GPT⑶.5, Codex, and other large language models supported by the unique supercomputing and enterprise capabilities of Azure to drive innovation.

Since its introduction late last year, ChatGPT has proven to be a versatile tool for a range of applications, including content summarization, generating email copy, and even assisting with software programming queries. With the preview release of ChatGPT in Azure OpenAI Service, developers can seamlessly integrate custom AI-powered experiences into their own applications. This includes enhancing existing bots to handle unexpected questions, summarizing call center conversations for faster customer support resolutions, creating personalized ad copy with tailored offers, automating claims processing, and much more. By combining Azure OpenAI with cognitive services, enterprises can create compelling use cases. For example, they can utilize Azure OpenAI in combination with Azure Cognitive Search to enable conversational language for knowledge base retrieval on enterprise data.

Customers can start using ChatGPT today, priced at $0.002/1,000 tokens. Billing for all ChatGPT usage will begin from March 13, 2023.

Realizing Business Value

Numerous organizations across industries are already benefiting from Azure OpenAI Service and are eager to maximize its potential. The ODP Corporation, Singapore’s Smart Nation Digital Government Office, and Icertis are among the many organizations leveraging Azure OpenAI and the ChatGPT model to achieve their goals.

The ODP Corporation recognizes the potential of ChatGPT and Azure OpenAI to drive continued transformation within their business. By building a ChatGPT-powered chatbot, they are improving HR workflows, generating new job descriptions, and enhancing communication among associates. The natural language processing and machine learning capabilities of ChatGPT enable The ODP Corporation to streamline internal operations, gain a competitive edge, and enhance the overall customer experience.

Singapore’s Smart Nation Digital Government Office is constantly seeking to empower public officers with technology to deliver better services and ideas. ChatGPT, alongside other large language models, has the potential to accelerate various knowledge work in the public sector. The alignment techniques embedded in ChatGPT enable officers to interact with these powerful models in a more intuitive manner. Azure OpenAI Service’s enterprise controls have been instrumental in facilitating the exploration of these technologies for policy, operations, and communication use cases.

Icertis, a global leader in contract intelligence, has revolutionized the contract management process using AI. ChatGPT’s availability within Azure OpenAI Service presents them with a powerful tool to drive revenue, reduce costs, ensure compliance, and mitigate risk. Leveraging ChatGPT’s generative AI capabilities with Icertis’ vast data repository of over two billion metadata and transactional elements, Icertis aims to unlock valuable insights throughout the contract lifecycle. Introducing this cutting-edge technology at an enterprise scale, backed by the security and reliability of Azure, aligns with Icertis’ commitment to ethical AI and opens up new horizons for innovation.

In addition to these organizations, Microsoft itself has been working on integrating OpenAI’s large language models with Azure’s AI-optimized infrastructure to introduce new experiences in consumer and enterprise products. For instance:

– GitHub Copilot utilizes AI models from Azure OpenAI Service to help developers accelerate code development using an AI pair programmer.
– Microsoft Teams Premium offers intelligent recaps and AI-generated chapters to enhance productivity for individuals, teams, and organizations.
– Microsoft Viva Sales leverages AI to provide sales teams with suggested email content and data-driven insights for strategic selling.
– Microsoft Bing introduced an AI-powered chat option to revolutionize the search experience for consumers.

These examples demonstrate how Microsoft is enabling organizations to leverage generative AI models for AI transformation.

Creating Intelligent Apps with Azure OpenAI Studio

Customers and partners can stand out from the competition by leveraging Azure OpenAI Studio’s no-code approach to create intelligent apps and solutions. Azure OpenAI Studio offers customizability for every model available in the service, including ChatGPT. It provides a unique interface for customizing ChatGPT and configuring response behavior according to the organization’s needs.

Watch this video to learn how Azure OpenAI Studio allows you to customize ChatGPT using the System message feature.

A Responsible Approach to AI

Microsoft recognizes the profound impact AI can have on individuals and businesses, from productivity improvement to creative amplification. It is crucial to develop AI systems responsibly, ensuring that they work as intended and are used in trustworthy ways. Generative models like ChatGPT and DALL-E introduce new challenges, as they can generate convincing text and images that may be incorrect or misleading.

To address these challenges, Microsoft employs a layered set of mitigations aligned with its Responsible AI Standard. First, application-level protections empower customers by making them aware when text output is generated by AI and seeking their approval. Second, technical protections such as content filtering for input and output further enhance the trustworthiness of AI-generated content. Third, process and policy protections, ranging from abuse reporting systems to service level agreements, provide additional safeguards. Lastly, documentation, including design guidelines and transparency notes, aims to elucidate the benefits and limitations of AI models.

Microsoft is committed to a principled approach that ensures AI systems are used responsibly, while continuously learning and improving to guide AI towards benefiting humanity.

Getting Started with Azure OpenAI Service

Seth Juarez, Principal Program Manager and co-host of The AI Show, showcases top use cases for Azure OpenAI Service and demonstrates an example chatbot for the retail industry powered by ChatGPT.

To explore the capabilities and benefits of Azure OpenAI Service, start your journey today.

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